The ‘V’ is a symbol of heart, hope and solidarity towards a Victory in our united fight against COVID-19 and its greater flow-on effects across Australia and beyond. 

Going forward from 21 December 2020, we will be splitting the proceeds from the profits made from the sale of any 'V for Victori-a' merchandise, with 50% to be donated back into a selection of organisations and projects helping tackle the greater "flow-on effects" of COVID-19 across our greater community. And with the remaining 50% to continue helping us fund and share this project.